Getting from Here to There — Requirements for Transitioning to a Successful Recurring Revenue Business

Date: Thursday, July 17, 2014
Time: 2:00 P.M. ET
Duration: 1 hour 

Sponsored by Aria Systems

Webcast Summary

In today’s cloud-driven business environment, a growing number of enterprises are transitioning to recurring revenue businesses for increased and predictable revenue. Recurring revenue (subscription or usage-based) businesses can drive greater revenues over time by focusing on every transaction over the life of the customer relationship.

However, this shift in focus requires that businesses look beyond their billing and legacy systems to better manage their customer relationships – or else risk losing opportunities, profits and reputation.

During this Webcast, Jon Gettinger, senior vice president of marketing with Aria Systems, reveals the key capabilities necessary for getting the maximum return from your recurring revenue business.

About the Presenter

Jon Gettinger, Senior Vice President of Marketing, Aria Systems

As senior vice president of marketing, Jon Gettinger is responsible for Aria Systems' global marketing strategy, including product marketing, channel marketing, demand generation and corporate communications. Gettinger has more than 20 years of experience marketing and selling business software applications to multibillion-dollar enterprises, including in his most recent role as head of marketing for Accept Software. Prior to this, he led marketing for Fortify Software (acquired by Hewlett-Packard), where he grew the enterprise customer base from 200 to more than 1,000, and launched Fortify on Demand, the company's first SaaS offering. Gettinger studied computer engineering at Case Western Reserve University.

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Field of Study: Specialized Knowledge and Applications
Level: Intermediate
Prerequisite: None
Advance Preparation: None required
Delivery Method: Group Internet-based
Recommended CPE Credits: 1

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